Welcome home.

Normally a World of Warcraft Alpha is a relatively small thing, but with Midnight finally bringing player housing to WoW after decades of demand, we knew this was our chance to make a real moment. Enter the World of Warcraft: Midnight Open House.

We created a 30-minute narrative-esque deep dive (which I also, foolishly, agreed to write) that crossed-up real life production, cinematic, and game capture, along with new key art assets for social and other placements.

Special shoutouts here to Good Boy Creative for crazy-fast real and digital production under pressure, and narrator David Shaughnessy for bringing the script to life.