The familiar journey.

With housing being a major theme for Midnight, we wanted to do something that spoke to why Azeroth feels like home to so many of us. So, we partnered with Brunch Studio and Aurora to make WoW’s first-ever music video.

This project was deceptively complex. With few exceptions, Blizzard doesn’t traditionally turn to external partners for animation, and Warcraft is a complex universe. Dialing in looks, accuracy, characters, places was a major effort—true WoW players, especially those who walked these paths 20 years ago, know when something feels right.

Huge credit here belongs with director Kirill Blumenkrants, who brought his decades-long WoW history into every frame, Monica Philpott, who as the head of Blizzard marketing creative set this fire and kept it fueled, and the incredible Warcraft art team trifecta of Damon Iannuzzelli, Korey Regan, and Ely Cannon, who pored over every pixel in every new delivery to make certain this piece was authentically World of Warcraft.