Red light.

Netflix’s Squid Game is the perfect match for Fortnite’s fast-paced Reload mode. As the creative director across this integration, I helped set the art direction, brand voice, tone, and overall execution for each piece of this massive celebration of SG Season 3’s premiere and long-awaited collab.

HUGE credit goes to Epic’s social and cinematics teams, who brought so much life to this campaign and really made it sing.